Journey-native analysis
Funnels, paths, attribution — sequence is the native unit.
Alethiom’s engine stores journeys in sequence order, so the questions warehouses struggle with — did A happen before B, how long between them, where did people go instead — come back at conversational speed. Change a step, re-order, add a breakdown: the answer updates while the question is still in your head.
- Funnels with step-level breakdowns and time-to-convert
- Path exploration forward and backward from any event
- Attribution models on any metric — across the full journey, not the last click
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The semantic layer
Defined in SQL. Applied at query time. Retroactive to your first event.
Metrics and dimensions are SQL definitions evaluated at query time — new ones, and fixes to old ones, are live across all of history instantly. No pipeline change, no backfill. Or skip the SQL: describe what you mean, and the AI authors the definition.
- Real SQL, not a restricted formula language
- Written against your warehouse schema as-is — no mapping into a vendor data model
- Journey-aware — values can persist across a session or a person’s history
- One governed definition, used by every teammate, human and AI
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Identity mapping
One journey per person, across every system that saw them.
Web events, product events, transactions, CRM touches — the warehouse holds them under different keys. Bring your own identity mapping table and Alethiom maps everything to your golden customer ID: one sequenced journey per person, with the rules visible and editable, not baked into a black box.
- Cross-device and cross-system resolution on your keys
- Identity-map updates restate history on every sync — no lookback limitations
- Re-map anytime — the serving layer just rebuilds
Dashboards & boards
A canvas where analyses live together — and stay live.
An infinite canvas for infinite questions: funnels, trends, tables, and charts as blocks on one surface, wired to shared frames for date and segment scope. Change the frame, everything follows. Dashboards distill the boards your executives actually read — pinned to home for quick access.
- Blocks share scope through frames — one change, every block follows
- From exploration to executive dashboard without rebuilding
- Every number traceable back to its query
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The AI teammate
The AI can do anything you can do. Nothing you can’t.
Ask in plain language; the AI answers with real artifacts — funnels, boards, analyses — through the same governed layer as the UI. It can do anything you’re allowed to do: run analysis, check data quality, even file product feedback. Every answer is a traceable query you can open, inspect, and re-run — never a prose number you have to take on faith.
- Summon it anywhere in the product — it answers in the context you’re looking at
- Same permissions, same governance as the person asking
- Every figure links to the query that produced it
- Opt-in, with a real kill switch — AI on your terms — or use your own Anthropic API key
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The briefing
The AI works the night shift.
Every night, the AI investigates your data — what moved, what broke, what’s quietly trending — and a briefing is waiting on your home page by morning. Every finding shows where it came from, and every number links to the query behind it. Tell it what you care about, and the next briefing listens.
- Investigated overnight, waiting before you log in
- Personal to each teammate — your projects, your dashboards, your context
- Findings come with receipts — every number re-checked and traceable
- Open any finding into a conversation and keep digging
