Product — Alethiom

Journey-native analysis

Funnels, paths, attribution — sequence is the native unit.

Alethiom’s engine stores journeys in sequence order, so the questions warehouses struggle with — did A happen before B, how long between them, where did people go instead — come back at conversational speed. Change a step, re-order, add a breakdown: the answer updates while the question is still in your head.

Funnels with step-level breakdowns and time-to-convert
Path exploration forward and backward from any event
Attribution models on any metric — across the full journey, not the last click

alethiom · funnel · trial → paid

product video — funnel walkthrough — trial → paid with breakdown (staged demo data)
drop file at site/media/prod-funnel.mp4

Sequential segments

“Did A, then B, within a week” is one segment — not a data-team ticket.

Segments are defined on behavior in order, not just attributes. They’re first-class objects: build one in a funnel, reuse it in attribution, pin it to a dashboard, hand it to a teammate. Governed centrally, so two teams asking about “activated users” mean the same people.

Sequence, timing, and exclusion conditions in one builder
Reusable across every analysis surface
One definition, org-wide — no dialect drift
Any SQL logic — changes are retroactive and non-destructive

alethiom · segment builder

product video — sequential segment builder walkthrough (staged demo data)
drop file at site/media/prod-segments.mp4

Identity mapping

One journey per person, across every system that saw them.

Web events, product events, transactions, CRM touches — the warehouse holds them under different keys. Bring your own identity mapping table and Alethiom maps everything to your golden customer ID: one sequenced journey per person, with the rules visible and editable, not baked into a black box.

Cross-device and cross-system resolution on your keys
Identity-map updates restate history on every sync — no lookback limitations
Re-map anytime — the serving layer just rebuilds

alethiom · identity · mapping rules

Dashboards & boards

A canvas where analyses live together — and stay live.

An infinite canvas for infinite questions: funnels, trends, tables, and charts as blocks on one surface, wired to shared frames for date and segment scope. Change the frame, everything follows. Dashboards distill the boards your executives actually read — pinned to home for quick access.

Blocks share scope through frames — one change, every block follows
From exploration to executive dashboard without rebuilding
Every number traceable back to its query

alethiom · board · growth review

product video — board + frames — one change, every block follows (staged demo data)
drop file at site/media/prod-boards.mp4

The AI analyst

The AI can do anything you can do. Nothing you can’t.

Ask in plain language; the AI builds real artifacts — metrics, segments, funnels, dashboards — through the same governed layer as the UI. It can do anything you’re allowed to do: run analysis, check data quality, even file product feedback. Every answer is a traceable query you can open, inspect, and re-run — never a prose number you have to take on faith.

Summon it anywhere in the product — it answers in the context you’re looking at
Finds insights before you log in, from your projects, preferences, and context
Same permissions, same governance as the person asking
Every figure links to the query that produced it
Opt-in, with a real kill switch — AI on your terms — or use your own Anthropic API key

alethiom · ask · traceable answer

product video — AI analyst — traceable answer, provenance open (staged demo data)
drop file at site/media/prod-ai.mp4

The whole journey, at interactive speed.

Funnels, paths, attribution — sequence is the native unit.

“Did A, then B, within a week” is one segment — not a data-team ticket.

One journey per person, across every system that saw them.

A canvas where analyses live together — and stay live.

The AI can do anything you can do. Nothing you can’t.

Twenty minutes of this, live, beats every screenshot.